1. Agreement to Terms
These Terms of Use ("Terms") govern your access to and use of the website at mavren.ai (the "Site") and any associated dashboard, tools, and services we provide (collectively, the "Services").
The Services are provided by Mavren Technologies Ltd ("Mavren", "we", "us" or "our"), a company incorporated in England and Wales.
By accessing or using the Site or Services, you agree to be bound by these Terms and our Privacy Policy. If you do not agree, you must not use the Site or Services.
If you are using the Services on behalf of a company or other legal entity, you represent that you have authority to bind that entity and "you" refers to that entity.
2. Eligibility & Account Registration
You must be at least 18 years old and have the legal capacity to enter into a binding contract.
To access certain parts of the Services (e.g., the Mavren dashboard), you may be required to create an account and provide certain information (such as your name, work email, company, and role).
You agree to:
- Provide accurate, current and complete information.
- Keep your login credentials secure and confidential.
- Notify us promptly of any unauthorised access or use of your account.
You are responsible for all activities that occur under your account.
3. Our Services
Mavren provides a marketing intelligence and recommendation platform which connects to your existing marketing and analytics tools (e.g., ad platforms, analytics tools, CRM) to:
- Ingest and aggregate performance data
- Surface insights, diagnostics and recommendations
- Suggest "if–then" optimisation actions and confidence levels
We may update, improve, or modify the Services from time to time. Certain features may be offered as beta or experimental; these may be changed, limited, or discontinued at any time.
We do not guarantee that the Services, or any content on them, will always be available or uninterrupted.
4. Connecting Third-Party Platforms & Your Responsibilities
To use the Mavren dashboard, you may connect third-party platforms (for example, ad accounts, analytics tools, CRM or marketing automation tools).
By doing so, you:
- Authorise Mavren to access and process data from those platforms solely for the purposes of providing the Services to you.
- Remain responsible for:
- Having the necessary rights and permissions to connect those platforms and share data with Mavren.
- Complying with your own contractual obligations and all applicable laws (including privacy and marketing laws) in relation to that data.
- Acknowledge that the third-party platforms are governed by their own terms and policies, and Mavren is not responsible for their availability, performance, or behaviour.
We do not use your proprietary marketing data to train a broad, shared model for other customers. Your data is used only:
- to power insights and recommendations in your own environment, and
- to improve Mavren's internal models and logic in a way that does not expose your specific data or strategies to other customers.
5. Use of the Services
5.1 Licence to Use
Subject to these Terms and any applicable order or subscription agreement, Mavren grants you a limited, non-exclusive, non-transferable, revocable licence to access and use the Services for your internal business purposes.
We (and our licensors) retain all rights, title, and interest in and to the Services, including all software, algorithms, models, interfaces, designs, and content, except for Your Data (defined below).
5.2 Your Data
"Your Data" means any data, content, or materials you submit to or through the Services, including data retrieved from your connected platforms.
You retain all rights to Your Data.
You grant Mavren a non-exclusive, worldwide, royalty-free licence to host, use, process, display, and analyse Your Data solely:
- to provide and improve the Services, and
- as described in these Terms and our Privacy Policy.
You are responsible for ensuring that:
- You have all necessary rights, licences, and consents to provide Your Data to us.
- Your Data and your use of the Services comply with all applicable laws and do not infringe any third-party rights.
We will handle Your Data in accordance with our Privacy Policy and applicable data protection laws.
6. Prohibited Uses
You agree not to:
- Use the Services in any unlawful way or for any unlawful purpose.
- Attempt to gain unauthorised access to the Services or related systems.
- Reverse engineer, decompile, or attempt to derive the source code or underlying ideas of the Services.
- Circumvent, disable, or interfere with security or access controls.
- Use the Services to develop or train a competing product or service.
- Use the Services to transmit harmful code (e.g., viruses, malware).
- Misrepresent your identity or affiliation, or impersonate any person or entity.
- Use the Services in a way that infringes the rights of any third party (including privacy, publicity, and intellectual property rights).
We reserve the right to suspend or terminate access to the Services if we reasonably believe you are violating these Terms or applicable law.
7. Fees & Subscriptions (If Applicable)
If you enter into a paid subscription, order form, or other commercial agreement with us (an "Order"), the fees, billing terms, and duration of your subscription will be governed by that Order in addition to these Terms.
Unless otherwise stated in the Order:
- Fees are payable in advance and are non-refundable, except where required by law.
- Subscriptions automatically renew at the end of the term, unless cancelled in accordance with the Order.
- We may change our pricing or plans for future terms, and will give reasonable notice where required.
For free trials, beta access, or early access programmes, we may limit functionality, duration, or capacity at our discretion.
8. Intellectual Property
All rights in the Services, including all software, features, models, documentation, and content provided by Mavren, are owned by Mavren and/or its licensors.
You agree not to remove, alter, or obscure any copyright, trademark, or proprietary notices.
Any feedback, suggestions, or ideas you share with us ("Feedback") may be used freely by Mavren to improve the Services, without obligation or compensation to you.
Nothing in these Terms transfers ownership of any intellectual property rights between the parties, except as expressly stated.
9. Confidentiality
In the course of using the Services, each party may gain access to non-public, confidential information of the other party ("Confidential Information").
Each party agrees to use the other party's Confidential Information solely for the purposes of performing these Terms and using/providing the Services.
Each party will protect such information with at least the same degree of care it uses to protect its own confidential information, and not less than reasonable care.
Confidential Information does not include information that:
- is or becomes publicly available without breach of this obligation;
- was already lawfully known to the receiving party;
- is independently developed without use of the disclosing party's Confidential Information; or
- is received from a third party without confidentiality obligations.
We may disclose Confidential Information where required by law, regulation, or court order, provided we give notice where legally permitted.
10. Disclaimers
The Services are provided on an "as is" and "as available" basis.
To the fullest extent permitted by law, we:
- Do not make any warranties or representations of any kind, whether express, implied, or statutory, including merchantability, fitness for a particular purpose, non-infringement, or reliability.
- Do not guarantee that:
- the Services will be error-free, uninterrupted, or secure;
- insights or recommendations will be accurate, complete, or achieve any specific performance, revenue, or return-on-ad-spend (ROAS) outcomes.
You are responsible for evaluating Mavren's outputs and making final decisions about your campaigns and strategy.
11. Limitation of Liability
To the maximum extent permitted by law:
Mavren will not be liable for:
- any indirect, incidental, consequential, special, or punitive damages;
- loss of profits, revenue, business, data, or goodwill;
arising from or related to your use of (or inability to use) the Services.
Mavren's total aggregate liability arising out of or related to these Terms and your use of the Services will be limited to:
the greater of (i) the amount you paid to Mavren for the Services in the three (3) months preceding the event giving rise to the claim, or (ii) £1,000 (if you are only a website visitor or demo requester).
Nothing in these Terms excludes or limits liability where it would be unlawful to do so, including liability for death or personal injury caused by negligence or for fraud.
12. Indemnity
You agree to indemnify and hold Mavren harmless from any claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or related to:
- Your use of the Services in violation of these Terms or applicable law; or
- Your Data or any content you provide that infringes or misuses any third-party rights.
13. Term & Termination
These Terms apply from the moment you access the Site or use the Services and continue until terminated.
We may suspend or terminate your access to the Services:
- If you breach these Terms or any Order;
- If we reasonably suspect abuse, fraud, or security risk; or
- If we decide to discontinue the Services.
You may stop using the Services at any time. If you have a paid subscription, your termination rights and any refunds (if applicable) will be governed by your Order.
Upon termination:
- Your right to access and use the Services will cease.
- We may retain or delete Your Data in accordance with our Privacy Policy and legal obligations.
14. Third-Party Links & Content
The Site and Services may contain links to third-party websites, services, or content that are not owned or controlled by Mavren.
We do not endorse and are not responsible for:
- The content, policies, or practices of any third-party sites or services.
- Any damage or loss arising from your use of third-party resources.
You access such third-party sites at your own risk.
15. Governing Law & Jurisdiction
These Terms and any dispute or claim arising out of or in connection with them (including non-contractual disputes or claims) shall be governed by and construed in accordance with the laws of England and Wales.
The courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms.
16. Changes to These Terms
We may update these Terms from time to time. When we do, we will revise the "Last updated" date at the top.
If changes are material, we may provide additional notice (e.g., via the Site, dashboard, or email, where appropriate).
Your continued use of the Services after the updated Terms have been posted constitutes your acceptance of the changes.
17. Contact Us
If you have any questions about these Terms, please contact us at:
Email: legal@mavren.ai
Address: Mavren Technologies Ltd, London, United Kingdom