1. Introduction
Mavren ("we", "our", or "us") is committed to protecting your privacy and handling your data transparently. This Privacy Policy explains how we collect, use, store, and safeguard information when you visit mavren.ai, request a demo, or use our platform ("Services").
By accessing our website or Services, you agree to the practices described in this Policy.
2. Information We Collect
We may collect the following categories of information:
A. Information You Provide to Us
- Contact Information: Name, email address, company name, and company size when you request a demo or contact us.
- Account Information (if platform access is granted): Name, email, organisation details, and credentials required to access the dashboard.
B. Data Collected From Your Connected Marketing Platforms
If you connect your marketing or analytics tools to Mavren (e.g., Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, HubSpot, GA4), we may retrieve:
- Performance metrics (spend, impressions, clicks, conversions)
- Campaign structure and metadata
- Audience/segment-level data
We do not ingest or store any personally identifiable customer data (PII) from your ad platforms.
C. Automatically Collected Information (Website Only)
- Usage Data: Pages visited, time spent, referring pages.
- Device Information: IP address, browser type, operating system.
- Cookies: Currently, we do not use non-essential cookies. If this changes, this Policy will be updated.
3. How We Use Your Information
We use the collected information for the following purposes:
A. Website & Demo Interactions
- Responding to demo requests and inquiries
- Sending relevant updates, product information, or onboarding details
- Improving website performance and experience
B. Platform Functionality
When using the Mavren dashboard, we use your ingested marketing data to:
- Display performance insights
- Run diagnostics, alerts, and recommendations
- Generate "If–Then" relationships to suggest optimizations
- Measure confidence levels and model accuracy
C. No Training on Your Proprietary Data
We do not use your marketing data to train external AI models or build shared datasets. Your data is used only for:
- Your own account's insight generation
- Internal system performance calibration (success/failure evaluation)
Your proprietary data never contributes to another customer's model or use case.
D. Legal & Compliance
- Maintaining security, preventing fraud
- Meeting legal, contractual, or regulatory obligations
4. Data Sharing
We do not sell your personal information.
We may share your data only with:
- Trusted service providers (hosting, analytics, CRM, authentication) who operate under confidentiality and data-processing agreements
- Legal authorities, if required by law
- Professional advisors, such as auditors or lawyers, under confidentiality
Third parties are permitted to use your data solely to perform services on our behalf.
5. Data Security
We implement appropriate technical and organisational safeguards, including:
- Encryption in transit and at rest
- Strict access controls
- Multi-factor authentication
- Continuous monitoring and auditing
No method of transmission is 100% secure, but we take all reasonable measures to protect your data.
6. Data Retention
We retain your information only as long as necessary for:
- Providing the Service
- Fulfilling legal or contractual obligations
- Resolving disputes
If your account is closed, we delete or anonymise data unless retention is required by law.
7. Your Rights
Depending on your jurisdiction (e.g., UK GDPR, EU GDPR, CCPA), you may have the right to:
- Access your personal data
- Correct inaccurate information
- Request deletion ("right to be forgotten")
- Object to or restrict processing
- Request data portability
- Withdraw consent (where applicable)
To exercise your rights, contact us at privacy@mavren.ai.
8. Cookies & Tracking Technologies
At this time, Mavren.ai does not use non-essential cookies. We may use strictly necessary cookies for security and functionality if the dashboard requires it. If cookie usage expands, we will update this Policy and provide a cookie banner where required.
9. International Data Transfers
Your data may be processed or stored in the UK, EU, or other jurisdictions where our service providers operate. We use appropriate safeguards (e.g., Standard Contractual Clauses) when transferring data internationally.
10. Contact Us
If you have questions or wish to exercise your rights, please contact:
Email: privacy@mavren.ai
Address: Mavren Technologies Ltd, London, United Kingdom
11. Changes to This Policy
We may update this Privacy Policy as our product or legal requirements evolve. Updates will be published on this page with a revised "Last updated" date. Continued use of our Services indicates acceptance of the updated policy.